Another winter came quietly. That cold than the beginning of the disaster Gengrang enterprise gripping. Through the U.S. subprime mortgage crisis, RMB appreciation, rising labor costs, raw material prices and also the export tax rebate and processing trade policy adjustments stack multiple factors for example the impact of China's footwear exports accounted for four percent from the total experience of Guangdong Shoes unprecedented " winter, "thousands of shoes crampon magista export enterprises were eliminated.
From Guangzhou Customs statistics showed the very first half of 2008, Guangdong province footwear export performance of enterprises in 5811 from the same period this past year fell within the first half of 3924, including the Pearl River Delta Shoes more pronounced decline in the export business, from the same period last year, the very first half of 5043 fell to 2,617, a decrease of 2426, fell around 48.1%. Exports of Guangdong Province within the first half of this year 1.63 billion pairs of shoes, down 15.8% over the same period last year.
However, IMC Shoes Co., Ltd. of Guangdong is not burning with impatience. It captured the customer orders Adidas. As the Adidas not order the transfer, IMC remains 1.1 million per month to 120 million pairs of capacity, although the profit is under usual, however the procedure for major reshuffle within the industry can remain the same as the past continues to be hard to come by the normal operation, IMC spokesman Guo Wei-wen interview with the "lucky" to describe their own businesses.
12 years, put all their eggs in one basket "Even has regardless of how good the merchandise, even the best management and marketing, if not excellent customer service, enterprises can not produce a good performance, customer service will become the primary theme of Chinese enterprises." Worked Nike along with other companies into customer relationship management system, global customer service management guru David? Furman and more mercurial superfly pas cher on August 15 in Guangzhou and met hundreds of business proposals, "China" should raise awareness of customer service.
Melbourne since 1991 is starting to setup factories in Guangzhou as its goal. "Adidas and China in the global cooperation of other plants, but doesn't affect around the IMC's next single, we've the quality in production, management, with the customer and thus includes a strong competitive advantage." On the warm secret, Wei-Wen Kuo says the reporter.
In the U.S. subprime mortgage crisis and also the appreciation of RMB under the influence of the number of small buyers of overseas orders for the similar time in order to reduce the cost low for. Many factories in China, where rapid increases in costs simply can't accept orders for the low number of enterprises chose to close down. In comparison, Nike, Adidas, these global brands not only in the order is relatively stable, but also relevant to the processing plant to release a certain profit margin for that cost of plant digestion.
Rising because the global popularity and the worldwide increasing number of crampon mercurial footwear, Adidas on the increasingly stringent requirements of suppliers, increased competition within the Chinese shoe directly into win Adida Sri Lanka's order isn't a simple task. IMC first to step forward. In 1992, the factory just over one year IMC met Adidas shoe factories in Guangdong to locate the 2 conditions which quickly reached an agreement with each other. At that time, in addition to Adidas, the IMC OEM production for other customers. In 1996, with the rapid expansion of business, IMC made a strategic adjustment of a bold, but for Adidas out a process and quit other customers. Putting all eggs in one basket, Guo Wei Wen admitted you will find risks, however, having a strong focus on the customer, but also to seize a great opportunity.
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